Are You Making the Most of LinkedIn?

According to LinkedIn’s current stats there are over 675 million people who make use of their site and even though most of us have a LinkedIn profile set up that is pretty much where our relationship with the website ends. A lot of us see LinkedIn just as a place to find a job and get reminders to congratulate our friends from high school on their promotions, but it can actually be a surprisingly useful tool for individuals and brands. It doesn’t matter what job you are looking for or if you are even searching for one, do not ignore your LinkedIn profile. Here are our three top tips for making the most of LinkedIn.


  1. Keep Your Profile Updated

This might seem obvious but little things easily slip through the cracks. Make sure to give your profile a look over every few months and ensure that everything is up to date and that you are highlighting what you want to be. A few things to remember:

  • Does your profile represent what you want from LinkedIn (e.g. a new job, exposure, networking etc.)?
  • Is your profile picture recent and professional?
  • Is your headline up to date and representative of what you do? 
  • Is your summary well written and does it tell those who visit your profile who you are, what you are looking for, and what you are good at? 

Remember that your profile is the first thing recruiters will look at so proof read carefully and make it memorable. Don’t be afraid to make it a little personal so that new connections get some insight into who you are, but remember to keep it professional. 

2. Don’t Be Humble 

This is the one place online where bragging (a little) about yourself if not just allowed, but encouraged. List your skills in your profile – this gives someone viewing your profile a quick insight into what you can do and it also helps to match you to jobs that are looking for employees with specific skills. LinkedIn also offers Skill Quizzes that you can take based on the skills you have on your profile (e.g. WordPress, Adobe Photoshop, Javascript, Microsoft Office etc.). Passing these quizzes gives you unique skills badges that boost your profile by confirming your prowess in your area of expertise. Lastly, if you have great colleagues and friends, ask them to endorse your skills and write you a recommendation – seeing that others like and trust you, boosts that same trust in others. 

3. Socialising Is Key

LinkedIn might not look like what we consider to be a social media site, but you can network very effectively regardless. Don’t be afraid to accept contact requests from those you don’t know especially if they are in the same field as you as you never know what you can learn from others or what further connections they might have for you. 

Another way to socialise is to engage with your connections. Update your LinkedIn status, comment on your connection’s posts, follow companies and content, and share content that interests you or relates to your job. Your LinkedIn timeline can be a great place to share your ideas and stay up to date with what is happening in your field. 

LinkedIn is simply one more way to put yourself out there online. You don’t need to dedicate hours of your time to updating your timeline or producing content – it is simply a great way to easily find job opportunities, network, and present yourself professionally online. 

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