To kick off the new year, we are going to be shedding some light on what some of the terms mean that we use a lot. If you run a […]
brand management
The Ultimate Guide to Developing a Corporate Identity
A strong corporate identity is an incredibly important part of a successful brand. While we often focus on branding (or the relationship between consumers and your brand e.g. brand awareness, […]
The Importance of Claiming Your Digital Space
With all of the social media platforms, websites, online newsletters, and blog hosting sites available today, it is important to claim your space and make the most of your online […]
6 Ways to Master Social Media for Retail
Social media is not, as some believe, killing retail. It is, when used correctly, helping retailers more than ever. According to various studies between 75 and 80% of adults use […]
6 Advantages of Digital Marketing
Digital marketing has become unavoidable in recent years, as more and more of business happens online. In fact, in today’s digital world many brands never have to enter the arena […]
Why You Should Be Creating A Brand Voice
You may have heard the words ‘brand voice’ before, but you might not know exactly what they mean. In the simplest way, your brand’s voice is a part of your […]
Are You Making the Most of LinkedIn?
According to LinkedIn’s current stats there are over 675 million people who make use of their site and even though most of us have a LinkedIn profile set up that […]