To kick off the new year, we are going to be shedding some light on what some of the terms mean that we use a lot. If you run a […]
digital marketing
The Ultimate Guide to Developing a Corporate Identity
A strong corporate identity is an incredibly important part of a successful brand. While we often focus on branding (or the relationship between consumers and your brand e.g. brand awareness, […]
The Importance of Claiming Your Digital Space
With all of the social media platforms, websites, online newsletters, and blog hosting sites available today, it is important to claim your space and make the most of your online […]
Social Media Engagement: Why You Need To Care About It
When we think about the success of a social media account we often look straight at the followers and make our decisions. This often means that we consider an account […]
6 Ways to Master Social Media for Retail
Social media is not, as some believe, killing retail. It is, when used correctly, helping retailers more than ever. According to various studies between 75 and 80% of adults use […]
6 Advantages of Digital Marketing
Digital marketing has become unavoidable in recent years, as more and more of business happens online. In fact, in today’s digital world many brands never have to enter the arena […]
How Much Do You Charge For Social Media?
This is a question that anyone who works in social media will have heard many, many times before. And anyone who has looked for social media management will have wondered […]
Why You Should Be Creating A Brand Voice
You may have heard the words ‘brand voice’ before, but you might not know exactly what they mean. In the simplest way, your brand’s voice is a part of your […]
The Importance of Social Media in a time of Social Distancing and Beyond
We are living in unsettling times and, as lockdowns everywhere continue to keep us (safely) indoors, many of us have turned to social media as a way to connect with […]